Transforming your syndicated data into business insight
This is the second in a series of posts on how to quantify the impact of improving the various elements of consumers’ purchase behavior. These purchase behavior analyses are based on household panel/shopper data (not POS/store data). Take a look at these posts if you need a refresher on this type of data: Overview of […]
This is the first in a series of posts on how to quantify the impact of improving the various elements of purchase behavior among consumers. Some posts will focus on increasing sales for a manufacturer (probably more useful if you are in Marketing) and others will focus on increasing sales for a retailer (more useful […]
We’re delighted to have guest contributor Sandy Skrovan, content marketing manager for Profitero, sharing her expertise in ecommerce intelligence. Please direct comments and questions directly to Sandy. Her contact details can be found at the end of this article. A flurry of activity this past year is transforming the eCommerce data, measurement and analytics landscape. As companies […]
This is a follow up to this previous post that dealt with why you need to be very careful when comparing manufacturer shipments to retail sales (also called consumption or takeaway or POS data). Once you are sure that 1. periods are aligned properly, 2. geography and product definitions are as close as possible and 3. […]
We’re delighted to once again have Mark Laceky, President of mLogic Consulting as guest blogger. mLogic’s previous post explained one of their favorite measures, Base Weighted Weeks (BWW). This follow-up post gives a concrete example of how to use BWW and includes an Excel-based tool that you can download and use yourself. Keep in mind that this […]
In a recent post, I illustrated the most common usage of Total Points of Distribution (TDP) – as a substitute for % ACV in velocity calculations. In this post, I’ll share another one of my favorite ways to leverage the TDP data metric, which is explaining sales trends. If you aren’t familiar with TDP, read […]
