Non-Promoted Sales
Amount sold in stores with no merchandising present that week. Major use is when quantifying trade costs. For other analyses, Base Sales will probably be the better measure to use.
Numeric Distribution
See % Stores Selling.
Percent Change (% Chg)
Usually calculated as (this year – year ago) / year ago. Should not be used for measures that are already expressed as a %.
Point Change (Pt Chg)
Similar to Absolute Change, often used for measures that are already expressed as a %. For example, when comparing 10.3% to 15.6%, the point change would be 5.3 points.
Price Decrease
See Temporary Price Reduction (TPR).
Price per EQ
Price paid by shoppers per equivalized unit (pounds, ounces, or whatever weight measure is used in your category). Best to use when comparing prices of products of different sizes. See Equivalized Sales.