Transforming your syndicated data into business insight
Price paid by shoppers per package that they buy. Used primarily when comparing prices of products of the same size though might violate this rule for a specific analysis (e.g. comparing Price per Package across sizes to estimate average price gaps between large size and small size).
See Price per Package.
Price paid by shoppers when a product is on sale. This is available for any of the different merchandising conditions and should be looked at that way. Any Promo Price blends together the price for Feature, Display, Feature & Display and TPR Only (Temporary Price Reduction Only) so is not that useful. Reference article: Promoted […]
Amount sold in stores which had some type of merchandising at any point during the week. Major uses: 1) see how highly promoted a category/segment/brand is and 2) to quantify trade costs or calculate merchandising efficiency. Otherwise, not used often since different stores are in there week to week.
Includes Display, Feature or any combination of those. In other words, any merchandising condition except TPR Only (Temporary Price Reduction Only. TPR Only is not considered to be a “high quality” tactic to get shoppers to buy more.
See Cum. Weighted Weeks (CWW) but, in this case, would only include weeks where product had Feature and/or Display, excluding TPR only.
