Regular Price
Usually used to describe price a shopper pays when a product is not on sale. There is no measure called this, but Base Price should be used.
Sales per $MM ACV (“Sales per Million”)
Measures how fast a product is moving in the stores where it is in distribution. Use when comparing across markets, when comparing products with different distribution levels. Used most often by Sales (in item ranking reports). Calculated by dividing some measure of sales (e.g. Units or Dollars) by the market’s All Commodity Volume in millions. […]
Sales per Point of Distribution (SPPD)
Measures how fast a product is moving in the stores where it is in distribution. Use only within a market or retailer, when comparing products with different distribution levels. Used most often by Sales (in item ranking reports). Calculated by dividing some measure of sales (e.g. Units or Dollars) by some measure of distribution (e.g. […]
Shelf Price
Usually used to describe what the price is on the shelf at any point in time. There is no measure for this. See Base Price and Promoted Price.
Temporary Price Reduction (TPR)
Retail merchandising condition executed by retailers and measured using the retailer’s POS system. This measure is calculated (from prices obtained from the POS system) not collected from retailer features or from what is displayed on a shelf price tag. A TPR is a temporary price cut of at least 5% from the regular price. In […]
Total Distribution Points (TDP)
Most comprehensive measure of distribution, accounting for both the %ACV Distribution (reach) and Average # of Items Carried (depth, sometimes abbreviated as AIC). TDP is often available right on your database but it can be calculated for a brand (or category) by summing the %ACV Distribution of the individual items that make up the brand (or […]