Transforming your syndicated data into business insight
This post is different from what we usually write about, since it’s not directly about data and analysis. Believe it or not…I did my grocery shopping online for the first time ever back in July and saw this as an opportunity to share my view on how the online shopping experience compares to shopping in […]
In these uncertain times, you’re probably asking (or being asked) questions like: What will the business look like for the rest of the year? Will it get back to normal and, if so, when? Will there be a “new normal” and what will that look like? Of course, there is no one right answer to […]
Does Nielsen data say your brand is getting less Display support than you think you are (or that you’re paying for)? This post gives many reasons why that commonly happens. Here is part of an actual email that we received from a reader. See if this sounds familiar: “I am the owner of a regional […]
Let’s start with stating the obvious: Shoppers cannot buy your products if they are not available where they shop. Even though your brand may have 12 different items in its product line, not every retailer carries every item. You can identify which retailers sell which items using a relatively straightforward data pull from IRI or […]
This is the second in a series of posts on how to quantify the impact of improving the various elements of consumers’ purchase behavior. These purchase behavior analyses are based on household panel/shopper data (not POS/store data). Take a look at these posts if you need a refresher on this type of data: Overview of […]
This is the first in a series of posts on how to quantify the impact of improving the various elements of purchase behavior among consumers. Some posts will focus on increasing sales for a manufacturer (probably more useful if you are in Marketing) and others will focus on increasing sales for a retailer (more useful […]
