Transforming your syndicated data into business insight
As mentioned in a previous post, how you present your analysis is at least as important as the numbers themselves. Using the right graphs is an essential element that helps you tell a story with your data, rather than just report a bunch of numbers. In this older post I talked about market share and […]
How you present your analysis is at least as important as the numbers themselves. One of the most basic measures to gauge how well your business is doing is share, what portion of category sales your brand accounts for. Of course, higher is better and the sum of shares for all brands in […]
There may be an opportunity to increase sales at some retail customers by making sure that you are getting your fair share of distribution. The basic concept is that if your brand has, say, a 25% share of category dollar sales then it should also have at least a 25% share of the category distribution. […]
We have already discussed 2 key measures relating to distribution: % ACV Distribution and Average Items Carried. For product aggregations above the item level, % ACV Distribution provides a measure of distribution breadth and Average Items Carries covers depth. But what if you want to have one measure that summarizes distribution, taking into account both […]
Learn why Average Items Carried is important in this previous post. Even though Average Items Carried is pretty straightforward, here are some questions (and answers!) that often come up when the measure is new to an organization. Can I add together Average Items Carried across periods or geographies? NO! It is a non-additive fact , since it is […]
As mentioned in a previous post, shoppers cannot buy something if it’s not in the store! That’s why having good distribution is so important to your business. What can you do to increase distribution when your brand is already in at least 90% ACV distribution? Let’s look at an example. Say there are 3 brands […]
