Transforming your syndicated data into business insight
Measures the breadth of distribution of a product. Kind of like % of stores selling, but bigger stores get heavier weight. A point of distribution in the Total US is worth more than a point of distribution in Chicago, which is worth more than a point of distribution in Des Moines. Keep in mind that […]
All Commodity Volume, commonly referred to as ACV, is the annual dollar sales of everything sold in a store. Although this measure is rarely used by itself, it is the key component used to calculate how much of the market is covered. Related measures include % ACV Distribution, % ACV with Merchandising and Sales per […]
The number of items, on average, that a retailer carries of a category, segment, brand, etc. For example, if a brand is made up of 7 different items (SKUs), the average store that carrries the brand at all may have 4.8 items. This measure is usually available in a Nielsen database, while IRI calls it […]
