As you may have noticed from the industry press, LinkedIn or emails received directly from Nielsen, a lot has happened to the Nielsen company in the last few months. If you’ve seen the above logo on the right then the message has been getting out to industry stakeholders. Nielsen clients should be familiar with the content in this post but others may still be a bit confused.
On November 1, 2020, this announcement came out that Nielsen Holdings Plc was selling its “consumer goods data unit” to a private equity firm. That deal was completed in early March, 2021. (At end of 2019 the company announced that it would be split into two publicly traded companies but that plan was postponed due to the pandemic.)
At a high level, the company that has the data that we talk about on CPG Data Tip Sheet comes from the new NielsenIQ and Nielsen is all about media:
*Note: Marketing Mix projects are now offered by Nielsen, using data provided by NielsenIQ. Clients would deal with both vendors: Nielsen for marketing mix and NielsenIQ for ongoing retail measurement data and other analytics.
We welcome any of our readers who work at Nielsen or NielsenIQ to provide additional information or corrections in the Comments.
Robin,
Love your site and direct clients to it all the time!
For NielsenIQ we also ingest Loyalty Data and provide Analytics on Loyalty & Assortment.
Thanks!
~Z
I utilize both Nielsen (Answers on Demand) and Nielsen (Connect).
I’ve been the recipient of these communications from Nielsen.
Have to say — I love love love Connect! I’m an old “Nitro” girl…and go back even further into the late 80s/early 90s where there was no platform, just data code to request info! 🙂
Since so much has changed between Nielsen, IRI, and SPINS, I think it’d be super helpful if you were able to put together something about the most recent key differences between programs. I’ve been talking to all the big three data providers to see if we want to renew or run away from our current provider, and so much has changed in 5 years! IRI has unify plus, Nielsen has Byzzer, Discover, and others, SPINS has a relationship with IRI so you can get conventional channels pulled in with your natural channels…The tools out there today are incredible and if you ever need an idea for some content that I think will attract a lot of traffic, this would be a good one!
Thanks for the suggestion! It’s true that the access tools are always changing.