Transforming your syndicated data into business insight
Amount sold in stores which had some type of merchandising at any point during the week. Major uses: 1) see how highly promoted a category/segment/brand is and 2) to quantify trade costs or calculate merchandising efficiency. Otherwise, not used often since different stores are in there week to week.
Purchase Frequency is a panel data measure. It is the number of times your average buying household purchases your product over a whole time period (usually a year). Purchase Frequency remains the same regardless of which sales measure is used (dollars, units or EQ volume). In Nielsen the fact is called Item Trips per Item […]
Purchase Size is a panel data measure. It is the average amount of product purchased by one buying household on a single shopping trip. Purchase Size can be calculated in dollars, units, or EQ volume. In Nielsen the fact is called Item Sales per Item Trip. In IRI the fact is Sales per Trip. If […]
Includes Display, Feature or any combination of those. In other words, any merchandising condition except TPR Only (Temporary Price Reduction Only. TPR Only is not considered to be a “high quality” tactic to get shoppers to buy more.
See Cum. Weighted Weeks (CWW) but, in this case, would only include weeks where product had Feature and/or Display, excluding TPR only.
Usually used to describe price a shopper pays when a product is not on sale. There is no measure called this, but Base Price should be used.
