Transforming your syndicated data into business insight
Each retailer trading area offered by Nielsen/IRI also has a “remaining market”. The remaining market represents that retailer’s competition in that geographic region. This remaining market is important for benchmarking. To create the remaining market for a retailer, IRI and Nielsen include all competitive stores physically located within the boundaries of that retailer’s trading area. […]
See Trading Area (TA).
Measures how fast a product is moving in the stores where it is in distribution. Use when comparing across markets, when comparing products with different distribution levels. Used most often by Sales (in item ranking reports). Calculated by dividing some measure of sales (e.g. Units or Dollars) by the market’s All Commodity Volume in millions. […]
Measures how fast a product is moving in the stores where it is in distribution. Use only within a market or retailer, when comparing products with different distribution levels. Used most often by Sales (in item ranking reports). Calculated by dividing some measure of sales (e.g. Units or Dollars) by some measure of distribution (e.g. […]
Usually used to describe what the price is on the shelf at any point in time. There is no measure for this. See Base Price and Promoted Price.
In the context of household panel data, a static panel is a subset of the total panelists registered. To be included in the static panel, a panelist must meet criteria around: Length of time in panel Consistency of reporting, typically measured by number and frequency of transactions reported The length of time requirement will usually […]
