Glossary

How fast a product moves, controlling for differences in distribution.  Common measures of velocity are Sales Per Point of Distribution(SPPD) and Sales per Million. Here’s a post all about velocity: Velocity: How Your Product Really Sells

Analysis that attributes a change in sales to various business drivers.  It quantifies how much of a volume change was due to changes in many different of things that were taking place at the same time.  The most common business drivers included in the analysis are distribution, pricing and merchandising.  There is almost always an […]

WTD is the abbreviation for Weighted. In syndicated data, weighted measures are available for distribution and promotion (e.g. % ACV Wtd Distribution). The weighting is generally by ACV (All Commodity Volume) which is the total sales for the store across all products. Weighting a measure like distribution means you get more “credit” for distribution in […]

One of the geographies available from Nielsen, it stands for “eXtended All Outlet Combined.”  It includes the following channels:  Food/Grocery, Drug, Mass Merchandisers, Walmart, Club Stores (BJ’s and Sam’s), Dollar Stores (Dollar General, Family Dollar, Fred’s Dollar), Military DECA (commissaries). Also see MULO. Reference article: Multi-Channel Markets Available from Nielsen & IRI

YAG is that abbreviation for Year Ago. A comparison versus year ago is the most common way to assess trends in CPG syndicated data.