Please see this entry from the Glossary about CWW (cume weighted weeks): https://www.cpgdatainsights.com/glossary-post/cum-weighted-weeks-cww/
It is one of the common measures of the amount of merchandising that retailers give a brand or category and is available for all the merchandising conditions, not just Price Decrease (TPR). CWW measures are often available right on the database so you don’t have to calculate it yourself.
Hi Sally/Robin,
Within the volume decomposition blog, there is a ‘Price decr CWW’ row.
How is this calculated please?
Many thanks,
James
Please see this entry from the Glossary about CWW (cume weighted weeks): https://www.cpgdatainsights.com/glossary-post/cum-weighted-weeks-cww/
It is one of the common measures of the amount of merchandising that retailers give a brand or category and is available for all the merchandising conditions, not just Price Decrease (TPR). CWW measures are often available right on the database so you don’t have to calculate it yourself.