Percent of Stores Selling is also called Numeric Distribution (especially outside of North America). Within a given geography the % of stores where a product has scanned. For example, if Retailer X has 90 stores and Brand A sold in 72 of those stores then % Stores Selling = 72/90 = 80%. While this is the simplest measure of distribution that is easiest to understand, % ACV is a better measure and the standard used in the industry.
Our starting point for learning about distribution is this article.
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