See Total Distribution Points (TDP).
Total Points of Distribution (TPD)
Transforming your syndicated data into business insight
Transforming your syndicated data into business insight
See Total Distribution Points (TDP).
Can you explain the difference between Total Points of Distribution, % ACV, and, # of Stores Selling? Are they they same measure in Nielsen?
For a single sku, what are the best measure to confirm your product is on the shelf in authorized stores? For forecasting volume what is the best velocity measure to use?
Take look at this post, which explains the relationship between Total Points of Distribution, % ACV and Avg Items. # of Stores is not available on many databases. I’ve seen it mostly used when estimating sales of a new product (sales = # of stores * expected units per store). You can think of % ACV as % of stores with the stores weighted by size. You ‘ll see links in the post I mentioned with more information on ACV.
For a single SKU, %ACV at th weekly level is the best measure to use to see of it is in distribution. Keep in mind that an item can be authorized but not yet “in distribution” as measured by Nielsen/IRI since it has to actually scan to be considered in distribution. For forecasting volume of a single SKU you can use sales per point of ACV, for a brand (or any aggregate of SKUs) then use sales per TDP.
Hope that helps!