Transforming your syndicated data into business insight
You probably consider dollars the most important measure and it IS the bottom line. But the number one driver of dollar sales is distribution. After all, shoppers cannot buy something that’s not in the store! Used properly, % ACV Distribution will give you the answer to crucial business questions like: Are there any retailers that […]
Does it seem nerdy to worry about data structure when your goal is business insight? It’s not (I promise). Understanding the nitty gritty of your IRI or Nielsen data will ensure you buy the right information and interpret it correctly. The 4 Dimensions are the grammar of the scanner data language. They impact the price […]
Measures the breadth of distribution of a product. Kind of like % of stores selling, but bigger stores get heavier weight. A point of distribution in the Total US is worth more than a point of distribution in Chicago, which is worth more than a point of distribution in Des Moines. Keep in mind that […]
Measures the breadth of merchandising support. Can be used with any of the Merchandising Conditions (Price Reduction Only, Feature Only, Display Only, or Feature & Display). Same measure as % ACV Promo. Reference articles: The Beginner’s Guide to Trade Merchandising Measurement, All About ACV
Amount that the promoted price drops below the regular price, expressed as a percentage. Calculated as (Base Price – Promoted Price)/Base Price. A higher number means a deeper discount. A deeper discount for the same tactic almost always results in a higher lift. % Discount is available by merchandising tactic on custom databases. Reference article: […]
Percent of Stores Selling is also called Numeric Distribution (especially outside of North America). Within a given geography the % of stores where a product has scanned. For example, if Retailer X has 90 stores and Brand A sold in 72 of those stores then % Stores Selling = 72/90 = 80%. While this is […]
