Transforming your syndicated data into business insight
Portion sold on promotion that would have been sold anyway. This can be expressed as what percent of promoted was subsidized or what percent of total sales. Calculated as (Promoted Sales – Incremental Sales) / Promoted Sales OR (Promoted Sales – Incremental Sales) / Total Sales. Lower is better. The Efficiency measure is a related […]
Usually calculated as (this year – year ago). Can be used for all measures.
Amount that the promoted price is below the regular price, expressed in dollars or cents. Calculated as (Base Price – Promoted Price). Note that a 10¢ discount could be 8% in one year but 7% the next year if the base price increased in the second year.
All Commodity Volume, commonly referred to as ACV, is the annual dollar sales of everything sold in a store. Although this measure is rarely used by itself, it is the key component used to calculate how much of the market is covered. Related measures include % ACV Distribution, % ACV with Merchandising and Sales per […]
See Any Promotion
Stores that have either Display, Feature, TPR or any combination of these merchandising conditions at any point during a specific period are counted in measures with “Any Promo.” In Nielsen/IRI, the term “Promo” is comparable to “Merchandising”. So % Dollars Any Promo is equivalent to % Dollars Any Merchandising. Reference articles: Beginner’s Guide to Trade […]
