Transforming your syndicated data into business insight
Key measure of the health of the business. Amount that would have been sold if there was no merchandising. Drivers of base sales (sometimes called base volume) are distribution, regular price, advertising, consumer promotions, competition, consumer trends. Base sales are derived from weighting and smoothing the sales in non-promoted stores for the weeks before and after each […]
Base Weighted Weeks is a measure of the amount of trade promotion support received. It is a lot like Cume Weighted Weeks (CWW) but takes into account the importance of individual stores to sales of the specific product. Read this article for more detail on BWW.
Basis Points (bps) is a term sometimes used to represent percentage point changes. It’s usually seen in finance rather than marketing contexts. It historically referred to changes in interest rates but you’ll sometimes see analyst reports using it when referring to share point changes or, really, any metric that involves a percent change. 1 basis […]
Acronym for Buy Online, Pick Up In Store. Also called click & collect or order & pick-up. One of the e-commerce methods, in contrast to buying online and getting the order delivered.
Buying Rate is a panel data measure. It is the average amount of product purchased by one buying household over a whole time period (usually a year). It can be expressed in dollars, units or EQ volume. In Nielsen the fact is called Item Sales per Item Buyer. In IRI the fact is Sales per […]
Census could be referring to U.S. census regions or divisions. But if census is used in reference to a specific retailer, it means Nielsen/IRI receives data for ALL that retailer’s stores. So there is no need to project from a sample – they have everything and can simply report it out without adjustment. An example […]
