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CPG Data Tip Sheet

Transforming your syndicated data into business insight

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Robin Simon

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Sally Martin

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Robin Simon

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Syndicated Retail Sales Data 101...

Sally Martin

How To Get Started with Nielsen/IRI

Quality Weighted Weeks (QWW)

July 1, 2012 By Robin Simon Leave a Comment

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See Cum. Weighted Weeks (CWW) but, in this case, would only include weeks where product had Feature and/or Display, excluding TPR only.

Filed Under: Glossary, Know Your Measures: Pricing and Promotion

Regular Price

July 1, 2012 By Robin Simon 2 Comments

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Usually used to describe price a shopper pays when a product is not on sale.  There is no measure called this, but Base Price should be used.

Filed Under: Glossary, Know Your Measures: Pricing and Promotion

Remaining Market (ROM)

July 1, 2012 By Sally Martin 10 Comments

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Each retailer trading area offered by Nielsen/IRI also has a “remaining market”. The remaining market represents that retailer’s competition in that geographic region. This remaining market is important for benchmarking. To create the remaining market for a retailer, IRI and Nielsen include all competitive stores physically located within the boundaries of that retailer’s trading area. […]

Filed Under: Glossary

Retailer Marketing Area (RMA)

July 1, 2012 By Sally Martin Leave a Comment

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See Trading Area (TA).

Filed Under: Glossary

Sales per $MM ACV (“Sales per Million”)

July 1, 2012 By Robin Simon 38 Comments

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Measures how fast a product is moving in the stores where it is in distribution.  Use when comparing across markets, when comparing products with different distribution levels.  Used most often by Sales (in item ranking reports).  Calculated by dividing some measure of sales (e.g. Units or Dollars) by the market’s All Commodity Volume in millions. […]

Filed Under: Glossary

Sales per Point of Distribution (SPPD)

July 1, 2012 By Robin Simon 24 Comments

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Measures how fast a product is moving in the stores where it is in distribution. Use only within a market or retailer, when comparing products with different distribution levels.  Used most often by Sales (in item ranking reports).  Calculated by dividing some measure of sales (e.g. Units or Dollars) by some measure of distribution (e.g. […]

Filed Under: Glossary

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About CPG Data Tip Sheet

We (Sally Martin and Robin Simon) first met in business school and bonded over our interest in geeky marketing stuff. Eventually we both started independent consulting practices. Now we’ve reunited to share with you some of what we’ve learned in our decades of experience working with syndicated CPG data.

Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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Categories

  • Glossary (79)
  • How To Answer Business Questions (42)
  • How To Communicate Insights (17)
  • How To Get Started with Nielsen/IRI (22)
  • How To Understand Your Database (12)
  • Know Your Measures: Distribution (24)
  • Know Your Measures: Pricing and Promotion (45)
  • Know Your Measures: Sales (21)
  • Miscellaneous (6)

Search CPG Data Tip Sheet

Tags

ACV analysis examples analytic skills attributes average items base base weighted weeks career development category management channels characteristics coronavirus coverage factor covid-19 Database distribution due-to Excel tips Facts incremental markets Measures merchandising new items panel data periods pricing pricing strategy products promoted price quantify opportunity retailer direct data retailer markets shopper data store data Syndicated TDP the basics trade promotion trading areas velocity visualization visualizations volume bridge volume decomposition

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