Transforming your syndicated data into business insight
The “syndicatedness” of IRI/Nielsen data is one thing that makes it so powerful. Think about it: IRI and Nielsen capture, label and organize millions of product transactions across hundreds of retailers and then distribute a comprehensive dataset set to thousands of businesses. As a result, everyone can start with the same data, making it easier […]
We’re delighted to have guest contributor Sandy Skrovan, content marketing manager for Profitero, sharing her expertise in ecommerce intelligence. Please direct comments and questions directly to Sandy. Her contact details can be found at the end of this article. A flurry of activity this past year is transforming the eCommerce data, measurement and analytics landscape. As companies […]
Visualization (or visualization in some places) is one of the hottest topics around lately. In fact, I just Googled both spellings and got 191 million hits for the American spelling with a “z”) and 43.4 million hits for the British spelling! Here’s what Wikipedia has to say: “Visualization (or visualisation) is any technique for creating images, diagrams, or animations to […]
We frequently get emails from readers saying “I’m new to Nielsen/IRI/SPINS data. You have so many relevant articles, but where should I start?” In honor of back-to-school season, this post will lay out a route for mastering the basics via posts from this blog. At the very bottom, you’ll find a “reading list” with all […]
Syndicated store data from Nielsen/IRI/SPINS measures a lot about CPG sales. But not everything! If you are thinking about buying data, it’s important to clearly understand what you will and won’t get out of your purchase. Note that in this article we are talking about store data (from the POS scanner) not household panel data. […]
We are delighted to share this guest post from panel data guru Paul Hunter. Paul is the Markley Visiting Professor at Miami University (Oxford, Ohio) where he teaches courses in marketing. In addition, he is the principal of Oxford Analytics consultancy. Paul also serves as a board member of Market Research Institute International (MRII). Previously, […]
