Transforming your syndicated data into business insight
Here’s a recent question we received from a CPG Data Insights reader: “I know that ACV is not additive, but is there a way to calculate total ACV for a Brand when you have 5 UPCs with ACV measure? Can you average the ACV of the 5 UPCs for total Brand ACV?” Before I answer […]
Markets are one of the four dimensions that are fundamental to CPG data. I’ve written a two-part series to cover all aspects of the topic. Who should read this post (Part 2)? Anyone interested in the details about how Nielsen/IRI/SPINS cover the following brick & mortar channels: Grocery/Food Mass Merchandise/Walmart Drug Dollar Club Military Convenience […]
What Channels Are Available From NielsenIQ and Circana? This is one of our most frequently asked questions! It sounds like a simple one but, as with most things involving syndicated data, the answer is not so simple. In this post, I’ll provide an overview of which types of retailers are available from the FMCG syndicated data […]
This is a follow up to this previous post that dealt with why you need to be very careful when comparing manufacturer shipments to retail sales (also called consumption or takeaway or POS data). Once you are sure that 1. periods are aligned properly, 2. geography and product definitions are as close as possible and 3. […]
We’ve had several questions over the last few months regarding some facts that people are starting to notice are available in their Nielsen, IRI and/or SPINS databases. The names are very similar, but it’s not obvious how the measures are different or when you’d want to use one or the other. (With apologies to Homer […]
We’re delighted to once again have Mark Laceky, President of mLogic Consulting as guest blogger. mLogic’s previous post explained one of their favorite measures, Base Weighted Weeks (BWW). This follow-up post gives a concrete example of how to use BWW and includes an Excel-based tool that you can download and use yourself. Keep in mind that this […]
