Transforming your syndicated data into business insight
This is the fourth in a series of posts on quantifying the impact of business drivers on sales volume. Please review these posts first to get more context: Part 1 – Overview of this very useful analytical technique that helps answer the question Why did our volume change? Part 2 – Impact of Distribution Part […]
Last month, I started my list of the top 10 syndicated retail sales data terms and concepts. Syndicated data from vendors Nielsen, IRI and SPINS is prevalent in the consumer goods industry. No matter your function, you’ll benefit from syndicated data literacy. Catch up with Part 1 (terms #1 – #5) if you didn’t read it […]
In the CPG industry, syndicated retail sales data from vendors Nielsen, IRI and SPINS is everywhere. Users include retailers, brokers and distributors, direct sales and brand management teams, operations and supply chain forecasters, business journalists, and finance gurus! So if you’re in the CPG industry, you need to be syndicated data literate. Here’s a chance […]
This is the third in a series of posts on quantifying the impact of business drivers on sales volume. Please review these other posts on this very useful analytical technique that helps answer the question Why did our volume change? Part 1 – Overview of this very useful analytical technique that helps answer the question Why […]
This is the second in a series of posts on quantifying the impact of business drivers on sales volume. Please review these posts for more information on this very useful analytical technique that helps answer the question Why did our volume change? Part 1 – Overview of this very useful analytical technique that helps answer the […]
Has this happened to you? Sales of your brand are down vs. the same period last year and management wants to know why. Sales is saying it’s because there is less advertising this year but Marketing is saying it’s because you’ve lost distribution and the retail price and merchandising are not as competitive. Another, more […]
