Transforming your syndicated data into business insight
I was recently purging some old files. I found a long-buried gem, from my IRI days, that I want to share with you. These words of wisdom came from my all-star manager, Linda Abraham. Linda went on to co-found Comscore and is now an investor and advisor to tech companies. Note: when Linda crafted her […]
Last month, I started my list of the top 10 syndicated retail sales data terms and concepts. Syndicated data from vendors Nielsen, IRI and SPINS is prevalent in the consumer goods industry. No matter your function, you’ll benefit from syndicated data literacy. Catch up with Part 1 (terms #1 – #5) if you didn’t read it […]
In the CPG industry, syndicated retail sales data from vendors Nielsen, IRI and SPINS is everywhere. Users include retailers, brokers and distributors, direct sales and brand management teams, operations and supply chain forecasters, business journalists, and finance gurus! So if you’re in the CPG industry, you need to be syndicated data literate. Here’s a chance […]
What are the three most important qualities of a great data analyst? 1. They know their data inside and out 2. They draw useful conclusions from their data. 3. They deliver accurate information Robin and I have written many articles addressing quality number one (knowing the data), which provides a solid base for a successful […]
Despite the promise of software vendors that their “methodologies extract meaningful and actionable insights from Big Data,” my experience is that no methodology can substitute for the human brain of an astute analyst. Great data analysts are a rare and valuable commodity. So what makes for a great one? They know the data inside and […]
