xAOC and MULO: Multi-Channel Markets in Nielsen & IRI
Are you confused by the terms “xAOC” or “MULO?” Do you wonder what happened to FDMx? (Do you even know what FDMx is?) This post will clear things up for you! These are the terms that IRI and Nielsen use for their multi-channel markets. These markets are designed to provide an estimate of sales across […]