Transforming your syndicated data into business insight
For a quick refresher on which time periods you can get on your database, see this previous post: Timing is Everything, Part I. Given all the possible time periods that you may have access to, it is important to first determine what business question you are trying to answer. There are 2 ways to think […]
Learn about the “standard” option for time periods that many companies get, plus available upgrades (for more money) and downgrades (to save money). Standard Option The standard option for time periods from IRI and Nielsen is 2 years of rolling history of weeks and quad-weeks, updated monthly. So what do these things mean? The […]
Does it seem nerdy to worry about data structure when your goal is business insight? It’s not (I promise). Understanding the nitty gritty of your IRI or Nielsen data will ensure you buy the right information and interpret it correctly. The 4 Dimensions are the grammar of the scanner data language. They impact the price […]
